Campaign #IchHatteCorona gives COVID-19 a face


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Berlin – A new awareness-raising campaign by the Federal Ministry of Health (BMG) is collecting video reports on COVID-19. People who were infected with SARS-CoV-2 themselves or who have lost relatives should “give the disease a face,” wrote the ministry at the start of the campaign last week.

The corona virus is still intangible and unpredictable for many people, it said. But there is a personal story behind every SARS-CoV-2 infection: From the moment of infection, to life in isolation or a stay in the intensive care unit, to weeks of coma and lengthy recovery afterwards.

Under the hashtag IchHatteCorona More and more personal stories are now being collected in video and text form in social media. For example, one professor wrote: “I am an infection biologist, but I was no different from most of the people: Corona only affects others, I believed”. At first he thought his symptoms were hay fever, “but today, six months later, I still haven’t completely recovered.”

Elsewhere, a nurse reports on his loss of smell, which initially did not cause him any worries – on the contrary. “I thought, well, now I can tell people the disease isn’t that bad,” he admitted. But it was only after about two and a half months that his sense of smell returned. “Many don’t understand the problem. They do not understand what it is like to live without fragrance and taste, ”he wrote now.

The week before, the federal government posted three videos under the hashtag Special heroes especially young people called for voluntary contact reduction.

The two-minute short films are set decades after the corona pandemic and show older people reminiscent of their youth in 2020 in the style of a historical documentary. By staying at home and doing nothing, they had become heroes.

The videos spread rapidly on the Internet, and received not only a lot of praise but also criticism. For example, the phrase “Our couch was the front line and our patience was the weapon” was seen by some as a war relativization. In addition, topics such as loneliness, domestic violence or existential fears were not mentioned.

Government spokesman Steffen Seibert defended the campaign: It was an exaggeration with a wink. It is also not possible to pack all aspects into such a short video. He apologized to those who felt uncomfortable with the videos, but indicated that they were still a success. © jff /

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