Discount campaigns and Christmas shopping make for an almost normal Saturday in Frankfurt.
- In downtown Frankfurt there was a dense crowd on Advent Saturday.
- Numerous shops offered discount campaigns to stimulate the Christmas business.
- Black Friday has been extended to Black Week. There were admission controls in front of some department stores.
Frankfurt – It could have worked. At least on a normal first Saturday in Advent in downtown Frankfurt. A man runs straight to the Footlocker store before the employee denies him entry and points to the queue that has gathered a few meters away in front of the shoe store. “Oh,” the man only says when he turns around, sees the row of people on the other side of the street and then walks on, laughing. Waiting so long for a pair of new sneakers is obviously too bad for him. The Footlocker employee in his black and white outfit waves to the next customer, sprays disinfectant on his hands and stands in front of the door again. The new everyday life in times of the coronavirus pandemic.
Black Friday in Frankfurt: Entry controls in front of the department stores
The upcoming Christmas party and the many tempting offers on Black Friday, which was expanded by almost all shops for Black Week, have nevertheless drawn thousands to the Zeil and caused long queues in front of the most popular department stores. Whether Douglas, H & M, Zara or Görtz – due to the Corona restrictions, the number of customers in the shops is limited everywhere. And from Tuesday the requirements will be tightened further. While the admission controls in almost all department stores work without any major problems, people push their way through the glass doors of the Galeria Kaufhof without paying attention to gaps. Two security employees type into their cell phones how many people are going in and out – one clicks a green button, the other a red button. But the whole thing is not really well thought out. On the one hand, because customers pour in on the other side of the department store and nobody counts there. On the other hand, most of them cavort on the ground floor and stand on their feet in front of jewelery and watch showcases as well as sunglasses stands.
Frankfurt in the run-up to Christmas: Some shops go empty-handed on Black Friday
On the other hand, there is hardly anything going on on the Freßgass. The stall that sells sausages, crêpes and mulled wine can look forward to the greatest interest. The chairs and tables in the cafés, on the other hand, are surrounded by red and white barrier tape, and the lights in the shops are switched off.
They’re burning in Vilebrequin, the swimwear store on Kleine Bockenheimer Strasse, but not a single customer came this Saturday. “I see the line at Moncler and have pee in my eyes,” says the employee, who prefers not to read his name in the newspaper. The swimwear purchases for cruises and long-distance trips have always brought the business effortlessly through the winter. “But if you don’t have both, it becomes extremely difficult,” he explains. Sure, not everyone buys swimming trunks for 200 euros, but people would still spend their money. “If people can’t get away, they buy their cashmere sweaters for the sofa,” said the seller, who will continue reading his murder mystery by Martha Grimes until the evening.
There are plenty of good books in the Hugendubel and the rush here was already large before Advent. “The book is the perfect gift,” says Paul-Herrmann Gruner, who, together with the photographer Anne Meuer, is presenting his new anthology “CO-RO-NA” in the bookshop. There is constant interest in the topic, “although many develop a melancholy and depressive way of dealing with it,” says Gruner.
Meuer finds it amazing and gratifying that so many prefer the analogue way of buying books. “Browsing through a book, putting it away and then picking up another to browse through, no online portal can replace that,” says the photographer. (Timur Tinç)