The rumors of poor Marvel’s Avengers sales have come true. Publisher Square Enix loses millions due to a botched sales start.
What has been simmering in the rumor mill in the past few days (for the report: Marvel’s Avengers: Apparently, the grave of millions for Square Enix), has now become a certainty: Marvel’s Avengers has not achieved nearly as good numbers as publisher Square Enix had hoped . This means that the company is making a loss in the HD games sub-segment.
The operating loss amounts to about 67 million US dollars in the second quarter of 2020, revealed a participating investor. Internally, the large drop in sales is attributed to delays in marketing, triggered by the Covid-19 pandemic.
Publisher Square Enix is responding to the losses by announcing the addition of another DLC that includes the playable Avenger Kate Bishop (for news: Marvel’s Avengers: Kate Bishop, New Missions & More in December). Clint Barton will then join the lineup in 2021. In addition, a complete next-gen update for Marvel’s Avengers is planned for the coming year – but that has already been postponed (for the message: Marvel’s Avengers: next-gen versions have been postponed).
Meanwhile, according to Square, the losing deals should not have any influence on the market value of the division. Rather, consider the overall value of “digital entertainment” and not just the sub-segment “HD games”. The big MMOs and mobile games, which can compensate for possible flops from big budget games like Marvel’s Avengers, provide stable income.