Koelnmesse has canceled the Photokina imaging trade fair – “until further notice,” as the organizers say. At first, the organizers wanted to hold the fair again in 2022. However, the general conditions of the imaging business currently do not offer a viable basis for a leading international trade fair, as the press release says.
The decision was made by the organizers together with the Photo Industry Association (PIV). “This tough cut after 70 years of shared history was very difficult for us. The development of the industry, with which we have always had a close and trusting partnership, pains us very much,” says Gerald Böse, CEO of Koelnmesse.
Imaging industry suffers – also from Corona
The decline in the imaging industry was compounded by the corona pandemic in 2020 and will amount to around 50 percent this year. The reasons for the general decline are, among other things, smartphone photography and videography. Since 2014, Koelnmesse and PIV have been trying to improve the location of the fair by adapting the concept and investing in new exhibitors. However, this did not cause any major changes, which is why the cancellation of Photokina is the next step.
“Our partners in Cologne have done everything to keep Photokina as the leading global trade fair. We would like to thank the Cologne team for a great 70 years together!”, Says PIV Chairman Kai Hillebrandt.
Ingram Micro’s in-house exhibition was also canceled due to the pandemic. That’s why Ingram Micro is presenting Dell products in a virtual showroom, as you can read here.