PS5: Absurd amounts of money – that’s how much Sony pays to buy the consoles


With the release of the PS5, many console fans often only see the win for Sony. But now the amounts of money for advertising have been published. The numbers are incredibly high.

  • The PS5 is on 19. November also in Germany published.
  • Sony did the marketing for their latest Consoles substantial Sums of money issued.
  • So often were they TV spots the PS5 broadcast.

Tokyo, JapanSony could in November the Release your next gen console – the PS5 – to celebrate. The new Consoles seems to be a complete success. It was sold out incredibly quickly during the pre-order chaos and the demand for it is still unmet. Lots Fans came away empty-handed and urgently require replenishment. Big part of the popularity of the PS5 also has the marketing department of Sony. The mark PlayStation has, as expected, a lot money taken in hand to the PS5 to promote. Yet these numbers are even for Sony absurd.

Console name PlayStation 5 (PS5)
Manufacturer Sony Interactive Entertainment (SIE)
Type Stationary game console
Generation 09. Console generation
Storage medium Blu-Ray
Release 19. November 2020

PS5: Absurd sums of money – console advertising is incredible

The year of Sony was probably an exhausting, but also a successful year. The PS5 could on 19. November be launched and the demand for the Consoles was almost limitless. In so far three waves you could Order PS5 – Nevertheless, the majority of the Fans without the latest PlayStation. This also caused anger in the community, as the pre-orders were anything but smooth. Bots bought Consoles gone, websites went down and en masse Buyers had with cancellations, as well as their delays PS5 to be expected. The PS5 is now sold out and there may not be any new consoles this year.

The rush to the PS5 So this year was huge. The reason for this is likely not just the performance of the Consoles but also in the marketing department of Sony lie justified. This apparently has a ridiculously generous quality Budget available and made great use of it. According to VentureBeat and there was PlayStation in the period from October 16 to November 15, it looked like the rest of the gaming industry. This was the hot promotional period before Launch the PS5, but still you have to let this incredible dimension go through your head. A single company spent as much as all the rest of what was by no means a small industry, despite the Xbox Series X’s Release also in November celebrated.

PS5: Console ads are incredible – the number of times the spots have aired around the world

Overall, the Commercials the PS5 Broadcast worldwide over 701 million times on television in 892 different channels. The most viewed clip was the Play Has No Limits Launch Trailer from Sony. Her biggest buyers were sports-based channels like ESPN, ABC, and CBS. You have to keep in mind that this is only about the Advertisements acts that alone in watch TV have been played. YouTube or others Social-Media Plattformen are not included here.

PS5: Absurd sums of money – console advertising is incredible

© PlayStation / Pixabay (Montage)

As Sony-Boss Jim Ryan already announced it is for PlayStation important to the success of PS5 guarantee for the next five to seven years. With such expenses for Commercials these weren’t just loose words. Sony has probably created a good framework for the PS5 Developed. Well hope Fans only that they can buy the PS5 again soon and new consoles will be provided.

Rubriklistenbild: © PlayStation / Pixabay (Montage)

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