Frankfurt / Main (dpa / lhe) – Hesse’s retail trade expects a slight increase in sales in the Christmas business despite the corona pandemic. According to the forecast, revenues in November and December will increase by 1.2 percent from the previous year to EUR 8.8 billion, as the Hessen Trade Association reported on Monday in Frankfurt. However, there are significant shifts to the online business, which is growing much faster by 19 percent, as well as between the different product groups and providers, as HVH President Jochen Ruths explained.
Accordingly, shops in city centers with textiles, shoes, toys, as well as watches and jewelery will be hit particularly hard. The corona winners, on the other hand, include food retailers and hardware stores. Frankfurt suffers particularly because of the lack of tourists, commuters and trade fair guests. For the year as a whole, the association expects sales to increase by 1.5 percent to around 47 billion euros.
In the association’s Christmas survey with around 400 participants, almost 60 percent of retailers complained that the current partial lockdown was like an actual lockdown. Almost a third rated the risk of having to give up their own business high or very high.
Ruths spoke out in favor of an inventory after the end of the pandemic. This will leave aisles like a hurricane, business tasks cannot be avoided. Afterwards, everyone involved must see how the situation in the inner cities can be improved. “We need the interaction with the catering industry and others. The retail trade can no longer play in the inner cities alone,” said the association’s vice-president from Kassel, Martin Schüller.