The HDE expects sales to increase by 1.2 percent to EUR 104 billion for November and December compared to the same period last year. Nevertheless, due to the extension of the partial lockdown in the run-up to Christmas, more than half of those surveyed expect significantly fewer customers and falling sales in December. “Even in the corona crisis, people buy a lot of Christmas gifts, but they buy them online more often than usual,” said Genth according to a message. The online trade is likely to increase its sales by around a third.
45 percent of downtown retailers are threatened
In the city centers, however, dealers see black. Almost every second respondent (45 percent) sees his entrepreneurial existence threatened because of the corona pandemic and the countermeasures, almost two thirds (62 percent) are pessimistic about the further course of the Christmas business. Typically, many traders make the bulk of their sales in November and December. “If those sales fail now, a lot of businesses will be in trouble,” Genth said.
The HDE calls for an inner city fund to strengthen the city centers and a digitization fund so that SMEs who are innocently in need can invest in their future.
In the week before the first Advent, according to HDE information, Christmas decorations and advent calendars were in particular demand. In general, the business with household goods, home improvement supplies, furnishings and food is “currently satisfactory, in some cases very well.”