Challenging times require innovative ways. One such is SES Spar European Shopping Centers, which today presented a new customer and dealer platform under the name “yip.at”. From now on, all interested retail, gastronomy, service and craft businesses from all over Austria are to be networked on yip.at. In this search platform, your locations, services and product range should be made visible to customers. The aim should be for customers to find the things they are looking for directly from the retailer in the area, to visit the shops on site and to inquire, order, reserve, pick up or, if necessary, have them delivered to the stationary retailer by means of digital contact.
Purchasing power for domestic businesses
The platform brings advantages not only for customers but also for companies. Registered companies receive digital know-how free of charge through regular webinars. At the same time, the yip.at operator SES awards 10,000 euros a year for innovative businesses. yip.at is free of charge for everyone and is an investment by the shopping center operator SES, which was developed in cooperation with Loop New Media GmbH.
Forecasts show that online retail in Austria will increase by over 17 percent this year. Therefore, purchasing power should not go to foreign trading platforms, rather regional and stationary companies should be supported and thus jobs should be secured as a result. In addition, the participating companies are supported by a strong online presence.
Strengthening the stationary trade
SES is an Austrian company that focuses on stationary retail. They operate the Spar supermarkets, the Murpark, Citypark and Center West shopping centers in Graz, the Europark Salzburg or the Gerngross department store, and the shopping streets in the Seestadt Aspern. “With yip.at, SES is primarily focusing on the local and regional strengthening of retail, service and catering businesses through the use of digital possibilities,” says SES CEO Marcus Wild and designated SPAR board member from January 1, 2021, about his company’s aspirations the new platform. Christoph Andexlinger, Head of Center Management and designated COO of SES Spar European Shopping adds: “yip.at cannot be compared with the numerous classic online shops. With yip.at we offer a search and information platform and thus give the many stationary Austrian companies a platform through which they are visible to their customers in the catchment area and, ideally, can be contacted or even visited directly by them. We also provide companies with important digital knowledge, networking and funding. ”And Michael John, Managing Director of the digital agency LOOP, with whom SES developed yip.at, is delighted:“ yip.at shows how technology is being used in the current Situation can help local trade. The initiative not only serves as a guide directly to the stationary stores – with webinars and subsidies, there is also additional value for Austrian companies. We are pleased and proud to be able to contribute our digital know-how to yip.at, which we developed together with SES in a record-breaking time. “
Christoph Andexlinger sums up the innovative strength and the many advantages for both sides and explains: “With yip.at we offer Austria’s consumers even better information and Austria’s entrepreneurs tailwind, digital knowledge, networking and promotion. We clearly see this initiative as a direct investment in Austria as a trade, gastronomy and service location. “
Can be used by consumers from December 5th
The Austrian Trade Association and the Austrian Council of Shopping Places (ACSP) fully support the idea of yip.at and support it. All stationary retailers, restaurateurs, service providers, cultural institutions, craft businesses in Austria can use the online portal and also refer to their own online presences and shops. Only links to online shops that are processed via foreign platforms are not desired on yip.at. Registration is now possible at yip.at/anmelden. End users can use yip.at from Saturday, December 5th, midnight.