Drei wants to make Christmas more relaxed

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Together with Wien Nord Serviceplan and director Michael Ostrowski, Drei relies on Christmas humor.

Baking cookies, hanging up fairy lights or decorating a Christmas tree: Advent is full of beautiful moments – but also full of little mishaps. “But as inevitable as these pre-Christmas breakdowns may be, one thing can be relied on every year: The low Christmas tariffs and free smartphones from Drei make the festival a lot more relaxed,” said the campaign message.

Offers should relax

For the second time this year, Drei got the Austrian director and actor Michael Ostrowski behind the camera, who staged the spot series together with Wien Nord Serviceplan and Caesarean Section Film. Sabine Hiemetzberger, Head of Brands & Communication at Drei, underlines the entertaining character of the campaign: “We smile with our customers about the things that don’t go according to plan every year. Because the best time of the year is also the most stressful. With our attractive offers, we make it a little more relaxed for everyone. ”The campaign can be seen on TV, radio, OOH, print, at the POS, on display ads and on social channels.

Christian Hellinger, Creative Director and Partner at Wien Nord Serviceplan, adds: “The campaign spots accompany us with realistic everyday situations through the normal madness of Advent – from the first decorating of the house to the Christmas holidays.”



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https://www.horizont.at/marketing/news/hoppala-kampagne-drei-will-weihnachten-entspannter-machen-83150

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