Frankfurt Fashion Week focuses on sustainability


Frankfurt / Main (dpa / lhe) – The first Frankfurt Fashion Week will take place next summer with a focus on sustainability and digitization. “Our claim is radically forward-looking,” said the head of the Frankfurt trade fair, Detlef Braun, on Wednesday. There is a “consistently sustainable agenda”. The United Nations (UN) are among the partners of the Fashion Week, which is planned for July 5 to 9, 2021.

Frankfurt’s Lord Mayor Peter Feldmann (SPD) emphasized that the event was not limited to the exhibition grounds but would take place throughout the city, for example in museums and other cultural institutions. An advantage in view of the corona pandemic is the appointment in summer. “We’ll give the virus a bargain based on the time of year,” said Feldmann.

“Frankfurt will be a must for everyone who has sustainability and digitization on their agenda,” said Anita Tillmann, managing director of the Premium Group organizer. It has not yet been announced which brands and designers will be there this summer. There will also be a Skateboard Week parallel to Fashion Week.

Half a year ago it became known that Berlin was losing several fashion fairs to Frankfurt. The premium trade fair, the Seek dealer trade fair, the Neonyt platform and conferences are all moving to the Main.

Frankfurt Fashion Week

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