The aim is to take stock of the “digital maturity level”. On the basis of this practical test, a project team led by Stefan Wittenberg from the University of Technology and Economics (HTW) wants to show companies specifically how they can better position themselves digitally. He helps companies to create a digital agenda – be it for questions about online marketing or the conversion from Excel tables to modern software.
The project is publicly funded with around 250,000 euros as part of the Industrial City Berlin master plan of the Senate Economic Administration. Their digital agency helps the HTW project team in selecting and addressing companies and acts as a link.
A total of 100 small and medium-sized companies are to be checked for their degree of digital maturity, explained a spokesman for the Senate Economic Administration. “Digital +” started in January of this year and will run until December 31 of next year. So far, 35 companies have been checked digitally. With a number of others, one is “in the process of finding an appointment” – the whole thing takes two hours and is currently only done online; at other times a team of consultants comes to the company.
How do I redesign my website? How do I use social media?
According to the current assessment and based on the discussions held so far, mainly “classic topics” are on the agenda, for example the introduction of supporting software for internal resource / activity control or CRM systems for customer management. In addition, it is often a matter of optimizing the external image – especially the revision of the website – and the targeted use of social media channels.
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“Digitization offers many opportunities because innovative business models are created, and with them companies and jobs,” said Senator for Economic Affairs Ramona Pop (Greens) for the offer. Berlin’s economy would have no future without digitization. This is why the state of Berlin’s digital bonus has also been available since autumn this year – these grants are also intended to help small and medium-sized companies to digitize themselves.
Digital bonus: More than 3000 funding applications have been received so far
An initial evaluation, which is available to the Tagesspiegel in advance, shows that more than 3050 funding applications have been received. 72 percent of the applications are for the “Basic” module – for self-employed people and SMEs with up to ten employees.
You will receive funding of up to 7,000 euros. 28 percent of the applications relate to the “Plus” module – companies with more than ten to 249 employees. They receive up to 17,000 euros from the funding pot.