Hyatt tackles Europe | news


Rapid growth: Hyatt Hotels Corporation has announced that it will expand its brand portfolio in Europe by more than 30 percent by the end of 2023. This should succeed by entering the market in nine new countries and further growth in seven existing markets. The focus is on the lifestyle segment and the independent collection. In 2020 Hyatt has opened nine new hotels in Europe so far, including Hotell Reisen in Stockholm, the first hotel of The Unbound Collection by Hyatt brand in Scandinavia.

Specifically, the growth plans for Europe include expanding the brand portfolio with more than 20 management and franchise contracts for new hotels within the next three years, announced Hyatt. More than half of the planned Hyatt properties will be operated under franchise agreements.

Peter Norman, Senior Vice President Real Estate and Development EAME / SWA at Hyatt: “Due to today’s extraordinary business climate, owners of individual hotels are understandably looking for a reputable brand with strong sales channels to work with.” Independent brands like The Unbound Collection by Hyatt are therefore one major growth driver for Hyatt. So far, Europe has not been represented in excessive numbers, said Norman, and growing consciously in places that are most important to guests – including Great Britain, which according to Hyatt is still one of the most important growth markets, and in the DACH region. So far, the hotel group is represented in Europe with 63 hotels under nine different brands in 22 countries.

The newly concluded project contracts include:

  • The Park Hyatt London River Thames in London, the first Park Hyatt hotel in the UK
  • The introduction of the Hyatt Centric brand in the UK with the Hyatt Centric Cambridge
  • Hyatt’s foray into Northern Europe with two new The Unbound Collection by Hyatt hotels – including the Grand Hansa Hotel in Helsinki, Finland and Hotell Reisen in Stockholm, Sweden
  • The first Hyatt hotel in Iceland – Hyatt Centric in Reykjavik
  • The former Byblos Hotel in Mijas, Spain, becomes part of The Unbound Collection by Hyatt brand
  • The first Andaz brand hotel in Portugal, Andaz Lisbon
  • The first hotel in the Czech Republic, the Andaz Prague
  • The first resort of the Alila brand in Europe, the Alila La Gruyère in Switzerland
  • The Select Service brands Hyatt Place and Hyatt House continue to be a strategic focus, with eight further projects planned in Western Europe by 2023

The new openings, rebranding projects and management and franchise contracts within the Independent Collection and the Timeless and Boundless portfolio include:

Independent Collection

The Unbound Collection by Hyatt

  • The Wellem, Düsseldorf, Germany, rebranded by Hyatt House Düsseldorf / Andreas Quartier in early November
  • Hotell Reisen, Stockholm, Sweden, opened on December 1st, 2020
  • Grand Hansa Hotel, Helsinki, Finland, under development
  • The former Byblos Hotel, Spain, under development

Timeless Portfolio

Park Hyatt

  • Park Hyatt under development in Nine Elms, London

Grand Hyatt

  • Grand Hyatt Limassol, Cyprus, under development

Hyatt Regency

  • Hyatt Regency Sofia, Bulgaria, opened in September 2020
  • Hyatt Regency Malta, opened in October 2020
  • Hyatt Regency Tirana, Albania, under development
  • Hyatt Regency Lisbon, Portugal, under development
  • Hyatt Regency Rostov on Don, Russia, under development
  • Hyatt Regency Edinburgh Marina, Scotland, under development
  • Hyatt Regency Zurich Airport The Circle, Switzerland, under development
  • Hyatt Regency Izmir Istinye Park, Turkey, under development
  • Hyatt Regency London Olympia, UK, under development

Hyatt House

  • Hyatt House Paris Charles de Gaulle Airport, opened in October 2020
  • Hyatt House Frankfurt Goetheplatz, Germany, under development

Hyatt Place

  • Hyatt Place Paris Charles de Gaulle Airport, opened in October 2020
  • Hyatt Place Cannes, France, under development
  • Hyatt Place Rouen, France, under development
  • Hyatt Place Krakow, Poland, under development
  • Hyatt Place Zurich Airport The Circle, Switzerland, under development
  • Hyatt Place London City East, UK, under development

Boundless Portfolio


  • Andaz Prague, Czech Republic, under development
  • Andaz Lisbon, Portugal, under development


  • Alila La Gruyère, Switzerland, under development

Hyatt Centric

  • Hyatt Centric Reykjavik, Iceland, under development
  • Hyatt Centric Cambridge, UK under development


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