Presenter Joko Winterscheidt is expanding his successful lifestyle business away from the TV screens. The latest highlight: our own “Jokolade” bars.
Cult idiot Joko Winterscheidt (41) will soon not only be available to tear open, but also to eat! When the presenter is not battling with his colleague Klaas Heufer-Umlauf (37) in weird TV duels, he is active as a successful entrepreneur. After his own fashion collection, a wine line together with actor Matthias Schweighöfer (39) and “Suhsi” e-bikes, Joko is now entering the confectionery business.
Winterscheidt creates “Jokolade”
According to RTL, Joko already launched a start-up last September that specializes in the production of chocolate. For Schoko Winterscheidt GmbH. Joko has brought a competent partner on board: Together with “MyMuesli” founder Max Wittrock, not only “Jokolade” bars, but also sweet rice cakes are to be created. When the sweet temptation to buy has not yet been determined.