The digital Schlagerradio of Bayerischer Rundfunk starts in 2021 with a new name and an expanded broadcasting concept. “With the renaming, we want to ensure that the program promise to our listeners is made very clear,” said director Ulrich Wilhelm today in the “Sunday Talk.” “On Bayern plus.
From January 21st it then says “BR Schlager – in a good mood. Well informed”. Musically, BR Schlager continues to rely on the popular, currently successful German hits, enhanced by classics from the 70s and 80s and English evergreens.
The “Sunday Conversation” with Ulrich Wilhelm can be listened to for one year on BR Podcast.
More English-language evergreens
In terms of the musical direction, all facets of the hit will be presented even more strongly in the future. According to BR, the results of media research have shown that listeners also want more English-language evergreens in addition to current hits and German pop classics. In addition, pop talents and newcomers will continue to be specifically promoted and accompanied on their way.
BR Schlager gets more moderated airtime
The new morning program “Der BR Schlager Morgen” will start with the relaunch at 6:00 in the future. From 10 a.m. to 2 p.m. there is the “BR Schlager Treff” with music, tips and regional information. And in the late afternoon from 4:00 p.m. to 6:00 p.m., the “BR Schlager Feierabend” will take place.