Marco Trutter, managing director of trumedia GmbH, revealed why Augsburg has enough potential to continue developing as an essential business location in 2021 and why he is personally looking forward to the new year.
Marco Trutter: As in all of Germany, the Corona crisis has of course also made itself felt here and slowed down cross-sector expansion or even completely stopped planned projects. Despite all of this, the region is still home to a large number of high-performance and sustainable companies – from hidden champions to well-known industry giants and global players. Augsburg or Bavarian Swabia therefore has tremendous potential to develop further as an essential business location in Bavaria in 2021, which also offers attractive jobs for highly qualified young professionals.
How is your company positioning itself for 2021?
With trumedia – compared to the agency industry itself – we got through the complicated situation very well last year and were even able to exceed our sales targets. Many regional medium-sized companies but also international companies used this special time to optimize or completely redesign their brand image with our support as part of sustainable brand building projects. Overall, we are seeing unrestrained demand for our expertise because more and more managing directors and / or marketing managers are realizing how essential consistent brand communication is these days. Of course, we want to build on this success and further expand our strategic orientation, agile way of working and the structural agency structure with special units. To this end, we will also expand our team and are well prepared for the future challenges in 2021.
How do you personally view the new year?
I look forward to the new year. Despite everything, every crisis also has something good. It offers opportunities, forces you to develop yourself and promotes readjustment of your own attitude or mindset. As a result, the focus changes, you set focal points and priorities differently than before and reflect back on basic values that are often neglected in these fast-moving times. Especially the appreciation of personal contacts. And even if I generally love challenges, I would have nothing against a bit of “pre-Covid-19 normality” in order to even out the work-life balance a little more. And last but not least, I wish what would have been taken for granted a year ago: mask-free restaurant visits, family celebrations with more than five participants and personal meetings “live on site” – initiated and concluded with a strong, classic handshake.