Vienna – Many fitness studios are unlikely to survive the months-long closings. The market research institute Industry Radar sees a wave of bankruptcies rolling towards the industry. As early as 2020, sales fell significantly, by 18 percent to 198 million euros. For 2021, the institute expects another drop in sales of around a quarter. “Many studios will not survive this bloodletting,” said industry radar in a broadcast on Thursday.
In the corona year, the number of fitness studios stagnated at around 580 locations. A decline of almost 14 percent is expected in 2021 and another 8 percent in 2022 to only 460 locations.
Industry spokesman calls for opening on January 24th
“Due to a lack of planning security and a lack of political concepts, an entire industry is facing the end”, criticized the spokesman for the Austrian fitness companies, Christian Hörl. His industry must open up at the same time as the gastronomy, i.e. on January 24th, he demanded. Many people are threatened with negative long-term health effects if they cannot follow their training and therapies.
In contrast to the retail sector, fitness centers, yoga studios & Co have now been closed continuously since November 3rd. Industry radar assumes that not all members who trained in fitness clubs before Corona will return at short notice. “Many of them equipped themselves with the appropriate equipment at home during the lockdown. In any case, a significantly higher market concentration can be expected in the medium term. That at least makes price comparisons easier.” (WHAT)