Lidl is no longer allowed to sell a food processor in Spain.
This looks too similar to the product of another brand.
In Switzerland, the discounter continues to sell the machine.
She mixes, kneads and cooks: the Monsieur Cuisine Connect kitchen machine from Lidl. In Spain, however, the discounter had to call the machine back. The re Lidl was convicted of infringing patent law, as «Business Insider» writes.
The Lidl machine looks too similar to the Vorwerk brand thermomixer, so the reasoning. Both products are also available in Switzerland. But that doesn’t seem to be a problem: The judgment from Spain currently has no impact on Switzerland, Lidl says on request.
The Monsieur Cuisine Connect thermomixer will continue to be sold. Lidl Switzerland is even planning a campaign around the kitchen appliance. Because this is very popular with customers, as a media spokeswoman says about 20 Minuten.
According to the Bern patent attorney Stefan Blaser, it is quite possible that Lidl will have to take the machine off the market in Spain and continue to offer it in Switzerland: “Patent law is regulated nationally.” The German Vorwerk brand may have patent protection in Spain, but not in Switzerland, according to Blaser.
In fact, there are no legal proceedings against the Lidl The rmomixer in Switzerland, as Vorwerk confirms on request. However, proceedings against patent or trademark infringements are currently pending in several countries.
40,000 units sold in a few hours
Vorwerk patented its product in 2008. The Lidl machine has very similar properties. However, at 349 euros, it costs only a third of the Vorwerk kitchen appliance. The Lidl product has sold correspondingly well: Lidl has sold 40,000 units in Spain within a few hours.
According to the court ruling, the discounter has to take the remaining machines out of the market in Spain and is no longer allowed to import them. In addition, the product must disappear from all advertising and be removed from the Spanish website.