Donald Trump has left the White House. His name has lost much of its prestige in the business world during his tenure. </p><div>
<p>Unproven election fraud allegations, attacks on party friends and inciting his supporters to riot: the last days of his term of office shape the view of Donald Trump's US presidency. But not only the political damage is immense - the Trump brand is also battered. More and more long-term business partners are turning away from the corporate empire of the outgoing politician. His name has become a taboo in the business world.</p>
<iframe width="640" height="360" src="https://www.youtube-nocookie.com/embed/RAR2-jboE2w?wmode=opaque&rel=0&start=0" start="0" frameborder="0" allowfullscreen=""></iframe>
Many companies are turning their backs on Trump
Companies and banks that had remained loyal to the Trump brand over the past four years turned their backs on the Trump Organization after the violent assault on the Capitol on January 6th. Deutsche Bank, which still owes Trump around $ 400 million (€ 330 million), is reportedly one of them. She no longer wants to do business with Trump or his companies. US credit institution Signature Bank closed all Trump personal accounts in response to the January 6th events, and the PGA of America Golfers Association has rejected plans to hold the 2022 golf championship on Trump’s New Jersey golf course.
The Trump brand is damaged
Trump’s name has become a “burden” for his corporate empire, says Trump biographer Michael D’Antonio.
The brutal attack on the Capitol was a “game changer” for the Trump brand as well. “He is the most severely disgraced president in history,” added D’Antonio. Trump’s name has become synonymous with the “mob” that attacked the US Capitol. Marketing professor Tim Calkins from Northwestern University also assumes that the Trump brand will suffer lasting damage because of the chaotic presidency of its namesake. “Before he took office, Trump stood for wealth, success and excessive luxury,” says Calkins. Now they arouse “associations with anti-government attitudes, racism and extremism” and are in a sense “poisoned”.