The capital city-based company has been supporting the brand in Germany and Austria with classic campaigns since 2017 and has already realized numerous TV spots.
In the future, the content on Instagram, Facebook and Pinterest will also come from Berlin – which is primarily intended to address millennials.
“We are very happy to take this step and to be able to incorporate our know-how into dynamic community content and a stringent digital strategy. Together with the team from Schweppes and Drinks & More, we will implement new, creative ideas for the Schweppes brand and thus inspire the existing community. And of course to reach new target groups. For this we have not only set up a mini-studio and a digital toolkit, but also a number of new colleagues who produce the majority of the content themselves, ”says Glück creative director Bastian Meneses von Arnim about the budget gain.