?? Our current GfK study on the population structure shows that the proportion of single-person households in Germany has increased further compared to the previous year ?? and has been increasing continuously for years ??, explains Markus Frank, GfK expert in the field of geomarketing. As in previous years, the city of Regensburg took first place. The share of single-person households is more than 57 percent.
Regional distribution of household types
Baden-Württemberg ranks first among the German federal states in terms of average household size: in the south-west, an average of 2.11 people live in one household. With a share of 31.0 percent, there are also most multi-person households with children. In Berlin, however, there are an average of 1.79 people per household. This puts the Berliners in last place in terms of household size and first place in terms of the proportion of single households (52.7 percent).
Regensburg remains a German stronghold for singles
Conversely, more urban regions are at the top of the list for single-person households. As in previous years, the Regensburg district remains a single stronghold, where the proportion of single-person households is 57.3 percent. This puts the people of Regensburg 37.1 percent above the national average.
The city districts of Erlangen (53.2 percent) and Würzburg (52.9 percent) follow in second and third place.
The first district in the ranking of single households is in 70th place: With a share of 46.4 percent, the district of Goslar is exactly 11 percent above the national average. In terms of percentage, there are few single-person households in the Straubing-Bogen district (30.2 percent).
The front runner among the German districts is the district of Eichstätt. With a share of 40.9 percent, there are almost 45 percent more family households in Eichstätt than the national average. In second and third place are the districts of Cloppenburg (39.5 percent) and Straubing-Bogen (38.6 percent).
The first urban district in the ranking of multi-person households with children is only at position 171: With a share of 30.7 percent, the urban district of Hamm is 8.6 percent above the German average.
The city districts of Rostock (18.4 percent), Regensburg (18.2 percent) and Würzburg (18.1 percent) are at the lower end of the scale.
Markus Frank, GfK geomarketing expert, adds: ?? For companies in all industries, it is essential to know their target group and to know where they are. With the GfK population structure data, you receive important insights into the distribution of the population in relation to their household, age and income structure. and that right down to the level of street sections. With this knowledge, companies can plan their marketing and sales activities better and use their resources and time more effectively.
The y describe the population and households in Germany in terms of their household structure (single and multi-person households with and without children as well as foreign households), the age structure (age of the head of the household) and the income structure (differentiation between seven income classes). In addition, there is also data on the building structure (single, two-family and multi-family houses etc.)
The study on the GfK population structure data can be obtained from GfK in the geomarketing area for all German urban and rural districts, for all municipalities and postcode areas as well as at street level or for almost 2.9 million street sections.