PARIS, Feb 16, 2021 / PRNewswire / – The collaboration marks the start of Vestiaire Collective’s new “Brand Approved” program, which is based on innovative technologies and also represents the commitment of Alexander McQueen for more longevity of luxury fashion.
Selected customers are contacted by an employee of the Alexander McQueen label. All items that the customer would like to sell are evaluated and, if necessary, given a price for repurchase. As soon as the article is at Alexander McQueen are received and authenticated, the customer receives a credit which can be used to immediately purchase new styles in selected Alexander McQueen stores. After the articles have gone through the authentication process at Vestiaire Collective, the designs are provided with a so-called NFC label, which gives potential new buyers access to information that confirms the authenticity of the article.
The unique styles can be purchased on a special “Brand Approved” page in the Vestiaire Collective app and on the website.
The collections of the British label Alexander McQueen are known for their extraordinary craftsmanship and the timelessly elegant and uniquely expressive designs. Both McQueen and Vestiaire Collective are actively committed to taking a conscious step towards sustainability in the fashion industry and in consumer behavior.
Emmanuel Gintzburger, CEO Alexander McQueen, says: ?? Alexander McQueen is involved in both the design atelier and the development of new business models for the promotion of circular fashion. We’re excited to be the first fashion house in the world to partner with Vestiaire Collective on its Brand Approved program, giving uniquely designed items a new story. We are confident that our customers will be equally excited to be part of an initiative that challenges the linear economic model and sets a new and more sustainable standard for the future. We hope that many fashion houses will follow suit, because in order to have a tangible impact in the fashion industry, we have to take action together. “
Fanny Moizant, Co-Founder and President of Vestiaire Collective, says: ?? We urgently need to change the way we currently produce and consume fashion. Vestiaire Collective’s “Brand Approved” program offers a sustainable solution that underscores the importance of the lifespan of our clothing and at the same time enables fashion brands themselves to break with their linear business models and actively promote and implement circular fashion. We are very excited to introduce the new Service in collaboration with the legendary fashion house of Alexander McQueen and to promote the common mission of moving circular fashion into the heart of the fashion ecosystem. “
This unique collaboration represents a shared vision of the two companies to focus on a more sophisticated and sustainable purchasing philosophy. To find out more about the collaboration, you can download the Vestiaire Collective App or from the 16. Discover more on vestiairecollective.com February 2021.
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Alexander McQueen Vestiaire Collective pleased announce futureoriented collaboration offers solution approach common fashion cycle circular fashion message