Austrian company for app marketing acquires Spanish competitors and finalizes the first takeover in the company’s history.
Graz (OTS) – The app marketing company App Radar takes over the Spanish competitor The Tool. With this asset deal, App Radar is further expanding its market position in Europe and, through the integration, offers its customers new possibilities and features for the successful marketing of their mobile apps.
With the SaaS tool and the associated managed services from App Radar, customers from 160 countries such as Rovio Entertainment, Wargaming and DEGIRO optimize their organic and paid user acquisition. The Spanish software The Tool specializes in the analysis and interpretation of app marketing data and the more than 400 customers are taken over by App Radar.
The takeover by App Radar is the consequence of two years of rapid growth and annual sales doubling as well as a rapid development of the entire app market. According to the market intelligence company AppAnnie, the app market is bigger than ever with quarterly sales of $ 31.9 billion (end of 2020). Other acquisitions, such as the purchase of Adjust by Applovin ($ 1 billion) and large investments (Blackstone invests $ 400 million in LiftOff), are promoting the development of the entire ecosystem around mobile marketing.
Thomas Kriebernegg, CEO and Co-Founder of App Radar says: “This acquisition is an important milestone in the development of App Radar. The y not only improve our market position, but can also offer our customers an even better and more comprehensive solution. ”
“ The Tool’s app analysis features are an important piece of the puzzle to offer our customers a holistic product for all aspects of app marketing. The takeover is just a first step in the right direction. Thanks to our continuous product development, we will continually adapt our product portfolio to the needs of our users and continue to focus on growth in the future by expanding our European business, with a focus on Germany and Great Britain. “
Via App Radar
App Radar is a leading Austrian company and provider of app marketing, founded in 2015 by Thomas Kriebernegg and Christian Janesch and led by Thomas Kriebernegg and Silvio Peruci. App Radar specializes in the growth and optimization of organic and paid user acquisition and offers customers a differentiated portfolio of solutions for their app marketing. Successful companies such as iTranslate, Kolibri Games, Wargaming, DEGIRO and Rovio Entertainment can, independently or with the support of experts, accelerate the growth of their apps even further.
App Radar is supported by Austria’s leading VC network eQventure.
Inquiries & contact:
Grete Ling, Head of Marketing
Tel.: +43 (0)676 69 00 480
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App Radar takes # The Tool strengthen expand market position Europe