Apple as patron saint of customers or attack on Facebook?


Apple positioned itself differently from its competitors early on.  The  tech company consistently pursued the path of a closed and therefore more secure operating system, both on the desktop in competition with Microsoft and with its restrictive mobile iOS, as an opponent to Android. ©

 The  disputes over its privacy guidelines are legendary, even the FBI gritted its teeth several times on the defensive company when it tried to access data from Apple users. And now Apple is attacking the most successful digital business model of all time, bringing powerful enemies against it. According to its CEO Tim Cook, it is about people’s data security and this is where reforms are urgently needed.

In a confusing, complex and sometimes threatening world for many, Apple is building a resilient digital universe of hardware and software in which one should feel protected.

Als Steve Jobs „Flash“ killte!

But the chic digital tech forge from tranquil Cupertino is not only putting other tech titans into trouble with disruptive technologies, such as the iPod or iPhone, but is also tackling other market sizes for reasons that are initially not always transparent. Let’s remember when Steve Jobs went to war with Adobe’s Flash in 2010, almost obsessively. “All web standards should be open,” Jobs justified his attack at the time, which is why he wanted to ban Flash on his mobile devices. That’s why they stuck to HTML5, CSS and JavaScript. Symantec came to the security-conscious Apple argumentative help and issued Flash a devastating security certificate. ©

 The  fact that Flash, thanks to its huge hunger for energy, had a very negative effect on Apple’s battery life, may have played a role. But perhaps the most important reason, observers saw in advances by Adobe to develop Flash into a mobile developer language for iOS devices. From then on, it seemed, fun was finally over and Flash was practically history a little later. SWIFT, Apple’s own mobile programming language, did not hit the markets until 2014, but development began in 2010, by chance or not.

Apple: Back then against Flash, today against Facebook and Co?

You may have noticed, you may even have been pleased. Our particularly strict, European data protection ideas, our aversions to conspiracy theories and hatred on the Internet, have found a powerful ally: Tim Cook. In just a few weeks, Apple’s “ATT” should see the light of day, a program that is supposed to bring users more control over their privacy. With the new “App Tracking Transparency” policy, Apple wants to put an end to the “tracking and exploitation of user data across websites and applications” in order to maximize advertising income.