Australia’s government no longer runs ads on Facebook

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Dhe confrontation between the Australian government and Facebook has intensified.  The  Canberra government announced on Sunday that it would no longer run ads on Facebook. © www.de24.news The  announcement came at the start of the Australian vaccination campaign against the coronavirus. Health Secretary Greg Hunt said the government would advertise the vaccinations online, just not on Facebook.

© www.de24.news The  trigger of the dispute is a planned law to regulate the digital news market. © www.de24.news

 The  bill was passed by the Australian House of Commons last week. © www.de24.news

 The  vote in the Senate is scheduled for the end of this week.

Media content usage fees?

© www.de24.news The  government wants to use the law to require the American Internet giants Facebook and Google to pay the traditional Australian media companies usage fees for the distribution of their journalistic content. © www.de24.news

 The  draft provides for fines in the millions for violations. In this way, part of the online giant’s advertising income is to be passed on to the traditional media houses.

In response to the proposed law, Facebook has been blocking access to journalistic news content for users in Australia since Thursday. © www.de24.news The  Australian government has been negotiating with Facebook boss Mark Zuckerberg over the past few days about ways to end the conflict.





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https://www.faz.net/aktuell/wirtschaft/unternehmen/australiens-regierung-schaltet-keine-anzeigen-auf-facebook-mehr-17210424.html

Australias government longer runs ads Facebook

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