- The management of Commerzbank expects a loss of 1.7 million customers by 2024 – and around 300 million euros. The “Welt” reports on it.
- To save the ailing bank, several branches are to be closed and employees laid off.
The welcome fee of up to a hundred euros, which new customers usually received, should also be canceled.
A welcome money of up to 100 euros in some cases: This is how Commerzbank had acquired new customers in recent years. But such premiums will soon be over, reports the “Welt”. Because according to the report, the bank expects a loss of 1.7 million customers – and around 300 million euros less income.
The se are measures which, according to the “Welt” report, will “almost inevitably” lead to millions of customers turning away from Commerzbank. According to some managers, these are mainly customers who hardly bring any profit; their departure will nevertheless result in huge losses for Commerzbank.
In order to counteract this development, according to the “Welt” should be invested in loan growth, as well as more focus on business with corporate customers and very wealthy private customers.
Commerzbank needs new customers
In addition to the canceled welcome money, customers must be prepared for the fact that they will have to pay for their account or custody account in the future, at least if certain conditions are not met. “We will come back to the market with new pricing models,” announced Manfred Knof.
Knof wants to attract new customers, but such price models could put them off. “How are you supposed to win customers when you provide services like a direct bank and charge prices like a branch bank?”, It says in Frankfurt financial circles, reports the “Welt”.
The bank had acquired 375,000 new customers last year, but also parted ways with 340,000 inactive accounts. Knof wants to stop this development in the long term in order to lead Commerzbank out of the crisis. He himself describes his strategy as ambitious but feasible – and ultimately there is even no alternative for the company, reports Die Welt. “We have no other choice,” he said recently.