The design of an efficient programmatic advertising ecosystem is the vision of the qualification initiative of d-force, the joint venture between ProSiebenSat.1 and Mediengruppe RTL Deutschland.
The three-stage course program of the e-learning platform includes basic, specialist and expert courses that are built on one another in terms of content. Each course level consists of a theoretical and a practice-oriented module, which combine the respective basic knowledge with training and application practice. After successfully completing the exam, the course graduates receive a course certificate. In addition, they receive a social badge that they can use on their social media profiles as proof of competence.
Jens Pöppelmann, managing director of d-force, explains: “Comprehensive advice and high-quality service have always been a central component of the d-force offering. In this respect, it was a logical step, with a focused training program also addressing the issue of programmatic efficiency to advance at this level. With the d-force academy and the transfer of knowledge by our omnichannel programmatic experts, we are making a valuable contribution to the sustainable establishment of a high-quality programmatic advertising system in the German-speaking market. ”