Daimler CEO fears neither Tesla nor Apple

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Daimler boss Ola Källenius

“Twenty years ago, the number of cylinders under the bonnet was perhaps the number one selling point for a luxury car. That has not been the case for a long time. “

(Photo: AFP)

Munich, Frankfurt

 The  car company Daimler started the electric age late in 2019 with the electric SUV EQC. Now, according to CEO Ola Källenius, the Mercedes manufacturer’s power offensive is in full swing with a large number of new models.

“We have a strong brand, an extremely high level of technology and we have picked up speed with electrification and software,” said Källenius in an interview with Handelsblatt: “We can compete with Tesla in all areas.”

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 The  rules of the game in the auto industry have changed a bit. “Some new providers have a market capitalization that allows them to collect a lot of capital in order to then use it with a high risk profile,” explained Källenius. Should Apple, for example, get into car manufacturing, “one has to have respect for it”.

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[ source link ]
https://www.handelsblatt.com/unternehmen/industrie/interview-daimler-chef-fuerchtet-weder-tesla-noch-apple-wir-haben-eine-bockstarke-marke/26922586.html?ticket=ST-210897-CIdlep6rSQHYuxXOhPTk-ap2

Daimler CEO fears Tesla Apple

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