It makes sense that On wants to go public in the USA: The world’s largest community for sporting goods is at home in the USA. In addition, it is estimated that around 60 percent of On’s sales come from the USA. The company also opened the world’s first flagship store in New York.
A year ago On achieved a valuation of two billion francs. With a successful IPO, the company value should increase significantly again. In addition to Roger Federer, various company founders and the American private equity company Stripes Group would also earn money.
On is a Zurich sports shoe manufacturer with headquarters in Zurich, Portland, Berlin, Yokohama and Shanghai. The company was founded by former top athletes and engineers. Roger Federer has been co-owner of On since 2019. It is not known how much money Federer put into the company. Industry experts assume 50 to 100 million francs. He can afford it: the business magazine “Bilanz” estimates his fortune at CHF 500 to 600 million.