Status: 02/23/2021 09:29 a.m.
For the Corona year 2020, negative numbers dominate the statistics in the smartphone market. According to Gartner market researchers, 384.6 million smartphones were sold worldwide between October and December, 5.4 percent fewer than a year earlier. And for the year as a whole, sales to end users fell by 12.5 percent to just under 1.35 billion devices.
For the first time in four years, Apple took over the leadership position in the smartphone industry from long-standing market leader Samsung from Korea in one quarter. In the Christmas quarter of 2020, the US group overtook its South Korean rival Samsung, which only had 16.2 percent, with a market share of 20.8 percent. From October to the end of the year, Apple sold around 79.9 million iPhones worldwide, 15 percent more than in the same quarter of the previous year. Competitor Samsung from South Korea sold 62.1 million smartphones during the period.
5G helps the industry
A year earlier, Samsung was just ahead of the game with 17.3 percent versus 17.1 percent. In the fourth quarter of 2020, Apple benefited primarily from sales of its new iPhone 12, which uses the nine cellular standard 5G. The demand for devices for 5G that enables higher data transmission rates helped the industry as a whole to cushion the slump in sales over the past year.
Samsung still held the top position with a market share of 18.8 percent. After the number of units sold, the company had to accept a drop in sales of 14.6 percent. Apple, Huawei, Xiaomi and Oppo follow in the annual statistics. The last three are all Chinese manufacturers.
Huawei is falling behind
With a plus of 3.3 percent, Apple was the only winner among the top 5 worldwide alongside the Chinese manufacturer Xiaomi and overtook Chinese rival Huawei, which sold almost a quarter fewer smartphones and only 13 with a market share of 14.8 percent .5 percent market share came in. Huawei’s access to apps from Google was made more difficult due to US sanctions.
At least the smartphone industry seems to be back on the growth path: Gartner market researcher Anshul Gupta is more confident for the current year: “ The growing demand for affordable 5G smartphones outside of China” will boost sales in 2021 again.