The UK’s leading fitness apparel and accessories brand Gymshark successfully implemented Centric Software®’s Product Lifecycle Management (PLM) system 100% remotely during the nationwide lockdown. Centric Software offers the most innovative enterprise solutions for planning, designing, developing, sourcing and selling products such as clothing, shoes, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury items to meet strategic and operational goals of digital transformation.
Founded in 2012 in Birmingham by then-teenager Ben Francis and his high school friends, Gymshark has grown from a small screen printing business to one of the fastest growing and most recognized brands in the fitness industry.
The company, which sells directly to customers through 15 international online shops, currently has over 4 million customers in more than 180 countries and reaches an audience of over 12.5 million with its social media content.
The Gymshark product team, named the UK’s fastest growing company in the Sunday Times Fast Track 100 in 2016, has grown from 44 to 125 employees in the UK, Hong Kong and Mauritius in just two years. As a result, Gymshark had problems managing complex product data.
The re was also a risk of delays and errors as several documents were used by different teams at the same time.
Gymshark began implementing Centric Software’s PLM solution in January 2020. In March, at the beginning of the PLM workshops, the lockdown came. As a result, all training, testing and the implementation of the first phase were 100% remote.
Justine McCarthy, Development Director at Gymshark, comments on how PLM technology is helping the company respond to market challenges: “When another lockdown comes and we have to work remotely, the PLM system will help us share information easily . At this early stage we are already seeing tremendous benefits in our materials process, with an estimated 30% increase in productivity. Management and communication between teams are running smoothly. Human errors have been greatly reduced. We are able to create more accurate tech packs – and in a much more efficient way. “
Annalisa Savio, Head of Development and Superuser of Gymshark, tells how her teams found “comfort” in the PLM system despite the pandemic.
The thought of another season with several Excel documents was just unbearable! “
According to McCarthy, Centric stood out from the crowd with “a real understanding of Gymshark’s business challenges, meaningful best practice solutions and support every step of the way.”
The re was also the prospect of combining the ambitions of a young company with the extensive experience of Centric.
“We are very successful, but our company is only ten years old. We had the feeling that with the experience of Centric we could bring our young company on a better path.”
The partnership has already produced remarkable results. It is great to continue this exciting journey with such a dynamic, innovative company.”
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