McDonald’s: menu and products get a new design

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Cologne –

Burger King showed how it is done, now competitor McDonald’s is following suit. In order to bring a breath of fresh air, the products of the fast food chain should get a new design.  The  motto: Less is more!

  • McDonald’s gets a new design
  • © www.de24.news

     The  packaging of burgers and co. Is designed in a minimalist way

  • First photos of the fast food chain’s new look have appeared

You could almost get a little nostalgic: © www.de24.news

 The  well-known packaging for burgers, wraps and side dishes at McDonald’s should get a new design. Instead of colorful and eye-catching, the look should be kept minimalist and subtle.

McDonald’s: New design for products and packaging

© www.de24.news

 The  new packaging, which is to be rolled out worldwide over the next two years, has a minimalist and retro look. It is already on the market in Australia, New Zealand and the Pacific Islands, as “AdWeek” reports.

© www.de24.news

 The  agency “Pearlfisher” is said to have been commissioned with the new design as early as 2016.

McDonald’s: New design should drive development of the brand

It is the first time in five years that the look of the packaging has changed – and that only shortly after the competitor Burger King published its new logo.

As the agency announced to “AdWeek”, the new design is a logical step to further advance the development of the brand. © www.de24.news

 The y want to further strengthen the “feel-good” atmosphere at McDonalds. It is not yet known when exactly the new design will also be available in the German branches. (Mei)





[ source link ]
https://www.express.de/ratgeber/verbraucher/alle-produkte-betroffen-grosser-schritt–mcdonald-s-plant-krasse-veraenderung-38088822

McDonalds menu products design

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