The billion-dollar company got cruelly wrong with the premature computer glasses.
The multiple recall of the not entirely fireproof Galaxy Note 7 will be remembered for a long time. Like now that too Communication disaster from Whatsapp this spring.
The competitors rejoiced and reported millions of new users.
The de-escalation strategy
Finally, Whatsapp saw that it would not work and granted a deadline. Users should now have until May 15th to get an idea of the situation and after plenty of time to think about it – preferably! – click on «Accept». A proven de-escalation strategy.
However, it remained unclear what would happen if one did not agree by May 15. Now the American technology magazine Techcrunch uncovered the plans and let Whatsapp confirm them.
The consequences can now also be found directly on the Whatsapp website. Accordingly, your own WhatsApp account will not be deleted by return of post on May 15th if you do not accept the conditions. But: “However, you will then no longer have the full functionality of Whatsapp will be available until you have given your consent. You will receive calls and notifications for a short time, but you will not be able to read or send messages in the app.»
In short: from May 15th, anyone who does not take part can only use the app passively and every time they try to interact with friends, they are confronted with the request that they should accept the conditions.
120 days to go
How intrusive the Whatsapp will be after May 15th will only be shown then. But the approach is clever: if you see that five new messages have arrived, you will be tempted to accept the conditions after all.
You can also do that after May 15th, as Whatsapp continues to say: «You can still agree after May 15th. It’s ours Directive with regard to inactive users. “
The re it says: “In order to maintain security, limit data retention and ensure the privacy of users, Whatsapp–Accounts typically deleted after 120 days of inactivity.»
Whatsapp leaves it open elegantly with the word “normally” whether after these 120 days in September.