Spotify expands: Obama and Springsteen start podcast

New German podcasts on Spotify

 The  music streaming market leader is expanding its podcast offensive with twelve new titles in German. For the first time, this includes a daily news format: “FOMO – What did I miss today?” should summarize important events in around five minutes at 5 p.m. on weekdays.

 The  podcast should “provide a younger target group – in the end our Spotify core target group – with daily news,” said Spotify manager Saruul Krause-Jentsch.

“It can range from internet, entertainment, celebrity or pop culture to politics.” Together with the “Süddeutsche Zeitung”, Spotify produces the daily podcast “An This Day”, which looks back a decade. Tommi Schmitt from the popular “Mischtes Hack” podcast brings out a parody format. “Podcasts –

 The  Podcast” takes the German-speaking competition on the shovel.

 The  new additions also include three knowledge podcasts, including “Generally Educated” with cartoonist Ralph Ruthe. “We are very satisfied with the development that podcasts are taking in Germany,” said Krause-Jentsch.

With the new announcements, Spotify has 43 original German-language podcasts, five of which are exclusively available on the platform. So far, eight podcasts have been discontinued. One of Spotify’s goals is to establish the six daily German-language podcasts in the routines of users.