New German podcasts on Spotify
The music streaming market leader is expanding its podcast offensive with twelve new titles in German. For the first time, this includes a daily news format: “FOMO – What did I miss today?” should summarize important events in around five minutes at 5 p.m. on weekdays.
The podcast should “provide a younger target group – in the end our Spotify core target group – with daily news,” said Spotify manager Saruul Krause-Jentsch.
“It can range from internet, entertainment, celebrity or pop culture to politics.” Together with the “Süddeutsche Zeitung”, Spotify produces the daily podcast “An This Day”, which looks back a decade. Tommi Schmitt from the popular “Mischtes Hack” podcast brings out a parody format. “Podcasts –
The new additions also include three knowledge podcasts, including “Generally Educated” with cartoonist Ralph Ruthe. “We are very satisfied with the development that podcasts are taking in Germany,” said Krause-Jentsch.
With the new announcements, Spotify has 43 original German-language podcasts, five of which are exclusively available on the platform. So far, eight podcasts have been discontinued. One of Spotify’s goals is to establish the six daily German-language podcasts in the routines of users.