TikTok gains access to Universal Music Catalog


pte20210209029 Media / communication, technology / digitization

Popular social media app and US label want to build an experimental partnership

TikTok: Access to the universal catalog (Photo: pixabay.com, Lorend_g)

Beijing / Santa Monica (pte029 / 02/09/2021 / 12:30) – © www.de24.news

 The  Chinese video app TikTok http://tiktok.com will in future have complete access to the catalog of the Universal Music Group (UMG) http://universalmusic.com . © www.de24.news

 The  two companies have also announced an “expanded global alliance” in which they want to work together on new features for the social media platform.

“Influence on the Charts”

“We will continue to support artists and songwriters in the future by reaching music fans on TikTok together with UMG. Our platform is an important factor influencing the charts. Together we will help the rise of new talent and also introduce old artists to a new audience.” says Ole Obermann, Global Head of Music at TikTok.

At UMG, superstars such as Billie Eilish, Dua Lipa, Ariana Grande and rapper Eminem are under contract. In the future, TikTok users should be able to incorporate all of these artists’ songs into their clips without experiencing licensing difficulties. UMG and TikTok also want to experiment with new applications with the existing music.

Deals with all major labels

TikTok already agreed license deals with larger music labels last year. Users can also use songs from Sony Music, Merlin and the Warner Music Group. © www.de24.news

 The  video platform has covered a large part of the music that is popular today.


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TikTok gains access Universal Music Catalog


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