The dating app Tinder has introduced a platinum subscription. This allows you to get in touch with other users – even if they haven’t swiped to the left. This new option causes displeasure, especially among women.
The profiles of other users are displayed on the mobile phone. If you swipe to the right, you give the other person a like. If you swipe to the left, you signal that you are not interested in the other person. If both people like each other, it comes to a match:
The two users can start writing to each other.
The re are also other functions that Platinum users prefer over ordinary Tinder users. This means that other users will see likes from Platinum users higher up. Depending on how old you are, what gender you are or where you are, the Platinum subscription costs between 15 and 35 francs per month.
The Tinder Platinum offering is aimed primarily at men. It causes criticism, especially among women. “Tinder now allows dudes to buy the right to write to women without their consent,” says a Tinder user on Twitter. And ironically, she added: “Thank you Tinder for protecting us so well.”
The screenshot of how she deletes the Tinder app from her smartphone.
The equally popular dating app Bumble requires women to take the first step. If there is a match, only the woman can write to the man. This is intended to put a stop to inappropriate, aggressive and sexist messages.
The model seems to be successful: Bumble’s IPO in early February made its founder Whitney Wolfe Herd a billionaire overnight.
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