The restaurants are closed, the customers don’t come – and so the monks of the French abbey of Abbaye de Cîteaux couldn’t get rid of 2.8 tons of cheese. Until one thought about organizing an online sale.
The monks make cheese in the Abbaye de Cîteaux monastery in France.
Due to the Corona restrictions, there are no customers, there are 2.8 tons of cheese in the dairy.
Now they have organized an online sale – and sold over a ton of cheese within 24 hours.
Because they got stuck on their famous Reblochon cheese due to the corona pandemic, the monks of the French Cistercian monastery Abbaye de Cîteaux set themselves their own «Internet challenge»: By Tuesday they wanted the 4,000 additional cheeses with a total weight of 2 , Get rid of 8 tons piled up in their basement. Just a few hours after the start of the “challenge” on Friday, they had sold over two-thirds, as the broadcaster TF1 reports.
The pandemic had also caused sales difficulties in the monastery, although its award-winning Reblochon, which has been produced and awarded since 1925, is usually very popular. But because of the Corona restrictions, fewer customers would come to the monastery shop and the closed restaurants no longer ordered cheese, said Brother Jean-Claude of the AFP news agency. Sales have therefore decreased by almost 50 percent.
“What should we do,” said the monk responsible for marketing the cheese with a big smile. “We told our cows that they should give less milk, but they don’t want to understand.” And the walls in the overcrowded basement couldn’t be moved either.
That is why the 19 monks came up with the idea of offering their surplus cow’s milk cheese with a particularly delicate flavor via the start-up “Divine Box”, which specializes in the online sale of monastery products. Their goal of getting rid of around 2.8 tons by Tuesday turned out to be not particularly ambitious: when the sale closed at midnight on the first day, there were not even 800 kilograms left.
(AFP / kle)