New York (ots/PRNewswire) – Havas Media Group (HMG), the media experience agency, today announced that it has partnered with social display leader Spaceback to bring social media advertising creativity to programmatic on a global scale . This partnership will enable marketers to disseminate social experiences via a programmatic infrastructure and adapt any posts from all major platforms in a matter of seconds. The entire customer base of Havas Media Group will benefit from the partnership, as the agency is reorganizing the respective disciplines of social activation and programmatic worldwide into integrated, offerable teams.
Social and programmatic teams often have the same goal: delivering the best media experience to retain customers and drive purchase intentions. Yet the two units rarely, if ever, work together in synergy. This partnership is changing that by leveraging the effort and investment put into messaging and creativity for social media and transferring it across the program. Programmatic activation leverages the scale of paid social investments, capitalizes on real-time engagement insights, and amplifies high-impact units at high speed via display and video.
“In the future, meaningful media will power all media plans, not just social plans,” said Casey Saran, CEO and co-founder of Spaceback. “Our new partnership with Havas unlocks the real potential of Programmatic and will inspire brands around the world to rethink their silo approach to media channels.”
With this partnership, the Havas Media Group concludes the organizational transfer of its digital expertise into offerable teams. Now programmatic and social experts are working hand in hand to deliver more meaningful media experiences inside and outside the social walled gardens.
“Spaceback brings the programmatic experience to highly engaging social content, a long-awaited innovation for an industry that has served the same types of ads for over 15 years,” said James Gyngell, Havas Media Group’s global managing director of partnerships. “Spaceback is providing the technology, and our reorganization provides the structure and talent needed to create a new frontier for brands.”
Spaceback is the global market leader and inventor of the social display advertising format. Their creative technology platform bridges the gap between social media and banner ads and enables advertisers to combine the social media user experience with the reach of traditional online ads. Visit www.spaceback.com for more information
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Havas Media Group partners Spaceback bridge gap social programmatic