HelloFresh builds its own delivery network in Austria and Germany – share lower | 03/24/21


The cook box supplier HelloFresh is building its own delivery network in Austria and Germany.

In return, the company from Berlin announced on Wednesday that it had taken over the business of a recently hired delivery partner, which did not want to name a name. Just recently, the logistics company Hermes, which belongs to the mail order company Otto, shut down its subsidiary Liefery, which, among other things, had delivered for HelloFresh.

The company did not want to disclose how much money HelloFresh is taking in hand to expand the delivery network. In total, investments of up to 150 million euros have been priced in for this year.

According to HelloFresh, customers in Berlin, Hamburg, Cologne, Düsseldorf, Munich and Vienna are already supplied by the company itself. Now further regions would be added, announced the managing director for the German-speaking area (DACH), Nils Herrmann. HelloFresh is now also considering purchasing its own fleet of delivery vehicles with a cooling function. So far, the company only has it in the Netherlands.

The provider of food in cooking boxes, which is active in 14 countries and delivered directly to your doorstep with recipes and measured ingredients as a subscription model, is benefiting from closed restaurants, exit restrictions and the trend towards home offices in the corona pandemic. In the past year, sales increased by 111 percent to almost 3.75 billion euros. HelloFresh now supplies 5.3 million customers.

The HelloFresh share temporarily fell by 3.31 percent to EUR 64.20 on Wednesday via XETRA.

(Final) kan / cs


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HelloFresh builds delivery network Austria Germany share


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