The shoe manufacturer has filed a lawsuit against the label that sells a satanist-inspired sneaker for rapper Lil Nas X. It is a modified product from Nike. This is a violation of copyright, argues the shoe giant.
A US rapper has launched a satanic Nike shoe.
Nike is suing the musician for copyright infringement.
Some consumers think Nike approves of Satanism.
The rapper Lil Nas X has launched a special version of the Air Max 97 sneaker with the label MSCHF. The edition, limited to 666 pieces, is said to contain one drop of human blood per copy. In addition, there is a pentagram pendant on the shoelace and a reference to a Bible passage about Satan is on the side of the sneaker.
That goes too far for Nike. At first, the shoe giant only distanced itself from the media – but now Nike has filed a lawsuit against MSCHF. The manufacturer accuses the label of infringing Nike’s copyright and watering down its trademark.
According to Business Insider, Nike has received complaints from customers. There are people who believe that Nike supports Satanism. There are also a few users on social media who reproach the shoe company. The Satan’s shoe caused “significant damage” to the company. The manufacturer also argues that changes to the midsole could pose a safety risk for customers.
It wasn’t until Friday that rapper and singer Lil Nas X caused a sensation with the release of his video for “MONTERO (Call Me By Your Name)”: In the clip, the 21-year-old ends up in hell after a few escapades, where he personally laps the devil himself Missed dance. For many Twitter users, the clip was difficult to swallow – it was criticized. At the weekend, Nas announced the release of the controversial sneaker on Twitter. The sole of the Upcycle sneaker is said to contain a drop of human blood, the rest of the cavity is filled with 60 CC ink. Other features of the shoe are a copper pentagram pendant on the laces, an embroidered Bible psalm (Luke 10:18) and an inverted cross on the soles. The Bible passage reads as follows: “I saw Satan fall from heaven like lightning.”
MSCHF has modified Nike shoes in the past and sold them in limited editions. In 2019, for example, there was a Jesus shoe with water from the Jordan. However, the launch of the Satan Shoe with human blood is the first time that Nike has responded with a lawsuit to an MSCHF product.
The Satan branding may go too far for some, but the strictly limited edition was in great demand: MSCHF sold all 666 pairs on Monday in less than a minute, as the BBC writes. The price: 950 francs, that’s 1018 dollars. This is supposed to point to Psalm 10:18 – a passage that describes the fall of Satan into hell.