VW Power Day and why you lag behind Tesla forever


Volkswagen presented its planned future battery supply in gigawatt hours (GWh) on its Power Day and Tesla did the same six months ago on Battery Day in California in September, a day I had the pleasure of being able to attend in person.

Giga-watt-hour battery supply means revenue from battery electric vehicles (BEV), hybrids (PHEV) and stationary house or utility batteries. The demand for batteries is high and their supply situation is limited, which makes them a critical component. Batteries are not measured in units, but in energy storage capacity with the unit watt-hours. This article compares, based on what both companies have presented as their goals, who will be bigger within and at the end of the decade in battery supply, assuming that demand is greater than supply, including sales.

When an automobile company like Volkswagen introduces its latest technology, you see well-trained top managers moving on a stage like actors and everything they present sounds exciting, positive and like an amazingly bright future for all of us. What is unfortunately often lost in presentations is the context and relevance of what is shown for the company in relation to customers and competition. The underlying thinking of the marketing and public relations departments is that the average citizen is unable to understand complex issues. Because of this, they tend to present and position only a few easy-to-remember key messages. On the other hand, I believe that it is not true that people cannot understand complex topics and that this content can also be explained with simple words.

It is difficult to make something simple and it takes effort and deep thought to explain complex technical relationships in an easily understandable, yet correct and precise manner. Trying to explain complex content in a simple and understandable way is part of the task I set myself.

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Power Day lag Tesla


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